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  Developing A Web Presence
Considering these important aspects will help you determine the best direction for your website.
  • Purpose - What do you want it to do? - e-commerce, marketing, sales, customer service - each of these directions will warrant and produce an entirely different look and feel.
  • Audience - Who will you want to use your site? - This determines functionality, look & feel, and everything your site should become. Some basic issues are screen resolution, color depth, speed, compatibility, use of Flash or DHTML. All of these not only limit the configuration of your base user they help define your audience
  • Resources - What do you currently have? Do you have existing infrastructure to support a web site? If not have you found a hosting service that will suit your needs.
  • Maintenance - How much will this affect your site? How often information will change will greatly affect the design of your site.
  Things To Know
  • IIS - Microsoft Internet Information Server - Webserver that dynamically generates pages based on VBScript or Javascript and ASP. A prime example is a product inventory. Product information can be stored in a database and one page created to pull and display this information on-the-fly.
  • ASP - Active Server Pages - A set of server-side commands that allow servers interpreting ASP to provide information dynamically to web pages. These page are denoted with a .asp extension.
  • server-side - All commands are processed by the server before being wrapped in HTML and sent to the client. This creates an environment where the server determines the limit of the functionality instead of the client.
  • client-side - Usually referring to the browser, this means whatever is interpreting the web page for the user. Client side programming must take into account what browser and version the user is using. This could cause multiple versions of code to have to be written to be compatible with the audience.
  • style sheets - Client-side formatting method used adopted by certain browsers, IE and Netscape 4+, to allow specific attributes to be applied to like elements within a page or even site.
  • VBScript - A subset of Microsoft Visual Basic Language. This is the primary method for developing server-side dynamic pages via IIS.
  • JavaScript - A scripting language commonly used for client-side interactively.
  • SQL - Structured Query Language - Language used to retrieve specific data from a database.
  • ISP - Internet Service Provider - Company you connect with to establish a gateway to the internet.
  • Hosting service - A company who will maintain your internet site by providing a web server and bandwidth.


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